What is ‘personal data’
Personal data is any data that could directly or indirectly identify you – this includes information like your name, address, telephone number and your email address but in some cases it may include less obviously identifying information, like your IP Address (see below).
What data do we collect
When you shop with us online, we collect information about you and your use of our website. We treat this information as falling into three categories: Customer Information, Usage Data and your IP Address.
Customer Information is the information you explicitly provide to us when you make an online purchase or sign up to receive our newsletters, including your:
- Email address
- Shipping and/or billing address
- Payment information
Usage Data is general information about how you interact with our website, such as:
- which pages you visited on our website
- how you came to the website (for example, by clicking on a link in an advertisement)
- which buttons or links you clicked
- whether you have been to the website before
Whenever you visit a website (including ours), the computer from which the web pages are served (i.e. our web server) needs to know your computer’s public network address so it can send the requested pages to your browser. The public network address associated with your computer is called its “public IP Address” and is sent automatically each time you access any Internet website. From a computer’s IP Address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and if multiple people use the computer not the specific user (although if your IP Address is unique to you and is published somewhere or if you later identify yourself while while using the same IP Address, it is possible that IP Address could identify you).
In the European Union, your IP Address is considered to be personal data, and we treat it accordingly.
How we collect data
Information you provide to us directly: When you shop with us online, we will ask you to provide personal data (such as your name and address) so we can fill your order. We may also ask you to provide personal data when you sign up for a newsletter, respond to a job application or an offer, join us on social media, take part in surveys or contact us for help. If you don’t want to provide personal data, you don’t have to, but it might limit your ability to do certain things on the website.
How we use data
Where we collect your personal data, we’ll only process it:
- to fill orders placed by you, or
- where we have legitimate interests to process the personal data and our interests are not overridden by your rights, or
- in accordance with a legal obligation, or
- where we have your explicit consent.
The main reason we use your personal data is to fill orders and to manage our relationship with you (for example, dealing with questions about products).
We also use personal data for other purposes, including:
To communicate with you: this may include providing you with information you’ve requested or that we’re required to provide to you, that relates to changes to our website or policies, marketing communications in accordance with your preferences or to invite you to provide feedback or to take part in research we are conducting.
To support you: this may include dealing with any questions you have about our products, or any issues relating to our goods or services.
To improve our website: we use Usage Data to help us understand the online behaviour of our customers, which helps us to focus on our marketing activities and improve the services we provide on the website. Using web analytics on our website enables us to measure, collect, analyse and report on Usage Data for the purposes of understanding and optimising customers’ experiences on our website. We try to ensure that all Usage Data is anonymised (i.e. not referable to a specific person) unless we have your consent.
To protect you: we use Customer Information and your IP Address to detect and prevent fraudulent activity when you want to make a purchase from us.
There also may be times when we are legally required to disclose personal data, such as to regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws and regulations, or to exercise our legal rights. Where possible and appropriate, we will notify you of this kind of disclosure.
We only share your Customer Information with third parties where it is either necessary to enable online transactions (such as PayPal) or where you have consented to receive direct marketing material (such as MailChimp).
Your personal data is never disclosed to third parties for remarketing or retargeting purposes.
Your personal data belongs to you, and you have the right to:
- know what personal data we hold about you
- make sure that all personal data is correct and up-to-date
- ask us to correct any personal data
- object to our continued processing of your personal data
You can notify us if you no longer wish us to process your personal data, but we note that if you do so, this may mean that we can no longer provide our services to you.
If you have any complaints or concerns about how we manage your personal data, please contact us by emailing [email protected]
Changes to this Policy
How to contact us
You can contact us by emailing [email protected]